Those who update and manage website content typically find the content management system (CMS) unintuitive and too hard to use.
The web development process focuses on the technology for building the website and on the user experience of those visiting the site. That process has ignored the perspective and workflow for the nontechnical staff that uses the CMS to manage content.
Web development needs to embrace a new discipline – one that tailors the CMS with a focus upon the CMS end users, their business perspective, their workflow, and "backend" usability. The iCue Project explores this new discipline with the goal of articulating principles and best practices, developing patterns and products, and demonstrating improvements.